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Client
Ma Clinique (Private Healthcare)
Role in project
Lead, Lifecycle & Conversion
Scope
→ Welcome flow
→ Appointment booking flow
→ Follow-up automation
Year
2025
Patient acquisition flow

More booked appointments.
Less drop-off.

Redesigned the onboarding flow for a private clinic to convert new patients faster. Focused on clarity, trust, and frictionless booking across email and landing experience.

Overview

Built to move new patients from sign-up to booked appointment with less friction, more trust, and better follow-through.

Results

+16%

appointment bookings

-18%

booking drop-off

+9%

email click rate

More revenue. Less noise.

© 2026 Sebastien Prosper. All Rights reserved.