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Client
Broadway NYC (Entertainment / Ticketing)
Role in project
Email Strategy & Revenue Optimization
Scope
→ Show launch campaign (pre-sale + on-sale)
→ Abandoned browse & ticket intent flow
→ Last-minute urgency & seat fill campaigns
Year
2026

More tickets sold.
Fuller seats, faster.

Built campaigns to turn show interest into ticket sales. Leveraged timing, urgency, and behavioral targeting to fill seats — from pre-sale to last call.

Overview

Built to turn site visitors into paying customers and repeat buyers. Focused on reducing friction at key moments.

Results

+14%

increase in cart recovery & product clicks

+19%

increase in checkout completion rate
Anna Zigler

More revenue. Less noise.

© 2026 Sebastien Prosper. All Rights reserved.